Jonathan Cook, The Electronic Intifada, 22 July 2009

http://electronicintifada.net/v2/article10671.shtml

The passionate support for Israel expressed on talkback and comment sections of websites, internet chat forums, blogs, Twitter and Facebook may not be all that it seems.

Israel’s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel.

Internet-savvy Israeli youngsters, mainly recent graduates and demobilized soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government’s line on the Middle East conflict.

“To all intents and purposes the internet is a theater in the Israeli-Palestinian conflict, and we must be active in that theatre, otherwise we will lose,” said Ilan Shturman, who is responsible for the project.

The existence of an “internet warfare team” came to light when it was included in this year’s foreign ministry budget. About $150,000 has been set aside for the first stage of development, with increased funding expected next year.

The team will fall under the authority of a large department already dealing with what Israelis term “hasbara,” officially translated as “public explanation” but more usually meaning propaganda. That includes not only government public relations work but more secretive dealings the ministry has with a battery of private organizations and initiatives that promote Israel’s image in print, on TV and online.

In an interview this month with the Calcalist, an Israeli business newspaper, Shturman, the deputy director of the ministry’s hasbara department, admitted his team would be working undercover.

“Our people will not say: ‘Hello, I am from the hasbara department of the Israeli foreign ministry and I want to tell you the following.’ Nor will they necessarily identify themselves as Israelis,” he said. “They will speak as net-surfers and as citizens, and will write responses that will look personal but will be based on a prepared list of messages that the foreign ministry developed.”